ClickFunnels vs ConvertKit: The Ultimate Showdown of Online Marketing Tools

If you are looking for a marketing tool to help you grow your online business, you may have come across ClickFunnels vs ConvertKit. These are two popular platforms that offer different features and benefits for online marketers. But which one is better for your needs? How do they compare in terms of functionality, pricing, and use cases? In this article, we will provide a comprehensive analysis and comparison of ClickFunnels vs ConvertKit, so you can make an informed decision.

Understanding ClickFunnels vs ConvertKit

Before we dive into the details, let’s first understand what ClickFunnels vs ConvertKit are and what they do.

Introduction to ClickFunnels

ClickFunnels is an all-in-one solution that helps you build high-converting sales funnels for your online business. A sales funnel is a series of steps that guides your potential customers from awareness to purchase. With ClickFunnels, you can easily create and customize professional-looking landing pages, opt-in forms, checkout pages, and more. Additionally, ClickFunnels includes features such as A/B testing, email integration, and analytics to help you optimize your funnels and increase conversions. Whether you’re selling products, services, or generating leads, ClickFunnels can help you take your online sales to the next level. We have also made a comparison between ThriveCart vs ClickFunnels which you can read.

Introduction to ConverKit

ConvertKit is an email marketing tool built mainly for bloggers and online creators. It focuses on simplicity and provides a user-friendly interface for managing contacts, creating email campaigns, and automating workflows. With ConvertKit, you can easily segment your subscribers based on their interests, behavior, and actions. This allows you to send targeted emails and deliver personalized content to your audience. You can create email sequences that automatically send a series of emails to new subscribers, nurturing them and building a relationship over time. ConvertKit also offers landing page creation tools, commerce features, and integrations with various third-party tools.

Evaluating Key Features

Now that we have a basic overview of ClickFunnels vs ConvertKit, let’s evaluate their key features and see how they compare.

Visual Sales Funnel Builder in ClickFunnels

One of the main advantages of ClickFunnels is its visual sales funnel builder. This feature allows you to create and edit your sales funnels using a drag-and-drop interface. You can choose from hundreds of pre-designed templates or start from scratch. You can also customize every element of your funnel pages, such as headlines, images, videos, buttons, forms, etc. You can also add different types of pages to your funnel, such as sales pages, order forms, upsells, downsells, thank-you pages, etc. You can also preview your funnel on different devices and publish it with a click of a button.

ClickFunnels Automation Capabilities

Another powerful feature of ClickFunnels is its automation capabilities. You can use ClickFunnels to automate various aspects of your marketing campaigns, such as email marketing, webinar hosting, membership management, affiliate tracking, etc. You can also integrate ClickFunnels with other tools to enhance your automation workflows. For example, you can integrate ClickFunnels with Zapier to connect with over 1,000 apps. You can also integrate ClickFunnels with payment gateways such as Stripe, PayPal, etc. to process payments securely.

Key features of ConvertKit and their benefits for marketers

ConvertKit also has some impressive features that can benefit marketers. Here are some of them:

• Landing page builder: ConvertKit allows you to create beautiful landing pages to capture leads and grow your email list. You can choose from dozens of templates or design your own using the drag-and-drop editor. You can also customize your landing pages with your own domain name, logo, colors, etc.
• Email designer: ConvertKit helps you create stunning emails that look great on any device. You can use the simple text editor or the visual editor to craft your messages. You can also add images, videos, buttons, etc. to make your emails more engaging.
• Email marketing: ConvertKit enables you to send broadcast emails or automated email sequences to your subscribers. You can schedule your emails in advance or trigger them based on specific actions or events. You can also segment your subscribers based on tags or custom fields and send them personalized emails based on their preferences.
• Commerce: ConvertKit allows you to sell digital products or subscriptions directly from your landing pages or emails. You can create product pages with descriptions, prices, images, etc. You can also set up payment options such as Stripe or PayPal and collect taxes automatically.
• Analytics: ConvertKit provides you with detailed analytics on your landing pages and email campaigns. You can track metrics such as subscribers, open rates, click rates, conversions, revenue, etc. You can also use Google Analytics or Facebook Pixel to track additional data.

Integration Features in ConvertKit

ConvertKit also integrates with various tools to enhance your marketing efforts. Here are some of the integrations that ConvertKit offers:

• WordPress: ConvertKit integrates with WordPress to help you add opt-in forms or landing pages to your website. You can also sync your WordPress users with your ConvertKit subscribers and send them targeted emails.
• Shopify: ConvertKit integrates with Shopify to help you sell your products online and grow your email list. You can also tag your customers based on their purchases and send them relevant emails.
• Teachable: ConvertKit integrates with Teachable to help you create and sell online courses. You can also segment your students based on their progress and send them automated emails to encourage them to complete the course.
• WebinarJam: ConvertKit integrates with WebinarJam to help you host live or evergreen webinars. You can also register your attendees to your ConvertKit list and send them follow-up emails.

ClickFunnels vs ConvertKit: A Feature by Feature Comparison

To summarize, here is a table that compares the features of ClickFunnels vs ConvertKit: Open in browser

Feature	ClickFunnels	ConvertKit
Sales funnel builder	Yes	No
Landing page builder	Yes	Yes
Email designer	Yes	Yes
Email marketing	Yes	Yes
Automation	Yes	Yes
Commerce	Yes	Yes
Analytics	Yes	Yes
A/B testing	Yes	No
Webinar hosting	Yes	No
Membership management	Yes	No
Affiliate tracking	Yes	No
Integration options	High	Medium

As you can see, ClickFunnels offers more comprehensive features and customization options, which may result in a higher learning curve for beginners. ConvertKit, on the other hand, provides a simpler and more streamlined experience, making it accessible to marketers of all skill levels.

How to Integrate ConvertKit with ClickFunnels

If you want to use both ClickFunnels vs ConvertKit for your online business, you can easily integrate them using the following steps:

1. Log in to your ClickFunnels account and go to Account Settings > Integrations.
2. Click on Add New Integration and select ConvertKit from the list.
3. Enter a name for the integration and paste your ConvertKit API key. You can find your API key in your ConvertKit account under Account Settings > Account Info.
4. Click on Add Integration and wait for the confirmation message.
5. Now you can use ConvertKit as an email service provider in your ClickFunnels funnels. You can choose which form or tag to add your subscribers to when they opt-in or purchase from your funnel.

Comparison in Terms of Funnel Building

One of the main differences between ClickFunnels vs ConvertKit is their approach to funnel building. ClickFunnels is a sales funnel builder that allows you to create complete sales and marketing funnels from scratch or using templates. ConvertKit, on the other hand, is an email marketing tool that focuses on creating landing pages and email campaigns.

With ClickFunnels, you can build sales funnels for various purposes, such as generating leads, selling products, hosting webinars, managing memberships, etc. You can also add different types of pages to your funnel, such as sales pages, order forms, upsells, downsells, thank-you pages, etc. You can also customize every element of your funnel pages using the drag-and-drop editor.

With ConvertKit, you can build landing pages for capturing leads and growing your email list. You can also create email campaigns for nurturing your subscribers and promoting your products. You can also segment your subscribers based on tags or custom fields and send them personalized emails based on their preferences.

Comparing Integration Options in ClickFunnels vs Convertkit

Another difference between ClickFunnels vs ConvertKit is their integration options. Both platforms offer integrations with various tools to enhance your marketing efforts, but they differ in the number and type of integrations they offer.

ClickFunnels offers more than 100 integrations with various tools, such as payment gateways, email service providers, webinar platforms, membership platforms, CRM systems, analytics tools, etc. Some of the popular integrations that ClickFunnels offers are:

• Stripe
• PayPal
• Zapier
• Mailchimp
• ActiveCampaign
• AWeber
• Infusionsoft
• HubSpot
• Salesforce
• Google Analytics
• Facebook Pixel

ConvertKit offers more than 80 integrations with various tools, such as landing page builders, e-commerce platforms, online course platforms, webinar platforms, analytics tools, etc. Some of the popular integrations that ConvertKit offers are:

• WordPress
• Shopify
• Teachable
• WebinarJam
• Zapier
• Google Analytics
• Facebook Pixel

Pricing Assessment | ClickFunnels vs ConvertKit

Another important factor to consider when comparing ClickFunnels vs ConvertKit is their pricing. Both platforms offer different pricing plans based on the features and resources they provide. Here is a comparison of their pricing plans:

Understanding ClickFunnels Pricing Structure

ClickFunnels offers three pricing plans: Starter, Platinum, and Two Comma Club. Here is a breakdown of their features and prices:

• Starter: This plan costs $97 per month and allows you to create up to 20 funnels, 100 pages, and 3 domains. You also get access to the funnel builder, email integration, A/B testing, and basic analytics. However, you do not get access to advanced features such as automation, webinar hosting, membership management, affiliate tracking, etc.
• Platinum: This plan costs $297 per month and allows you to create unlimited funnels, pages, and domains. You also get access to all the features of the Starter plan plus advanced features such as automation, webinar hosting, membership management, affiliate tracking, etc. You also get access to additional tools such as Follow-Up Funnels (for email marketing), Backpack (for affiliate management), and FunnelFlix (for training and education).
• Two Comma Club: This plan costs $2,497 per month and allows you to create unlimited funnels, pages, and domains. You also get access to all the features of the Platinum plan plus priority support, VIP phone support, unlimited follow-up funnels, unlimited backpack users, etc.

Analyzing ConvertKit’s Pricing Options

ConvertKit offers four pricing plans: Free, Creator, Creator Pro, and Commerce Pro. Here is a breakdown of their features and prices:

• Free: This plan is free for up to 1,000 subscribers and allows you to create unlimited landing pages and forms. You also get access to the email designer, email marketing, commerce, analytics, and integrations. However, you do not get access to features such as automation, email sequences, A/B testing, etc.
• Creator: This plan starts from $29 per month for up to 1,000 subscribers and allows you to create unlimited landing pages and forms. You also get access to all the features of the Free plan plus automation, email sequences, A/B testing, etc.
• Creator Pro: This plan starts from $59 per month for up to 1,000 subscribers and allows you to create unlimited landing pages and forms. You also get access to all the features of the Creator plan plus advanced features such as subscriber scoring, deliverability reporting, Facebook custom audiences integration, newsletter referral system integration, etc.
• Commerce Pro: This plan starts from $119 per month for up to 1,000 subscribers and allows you to create unlimited landing pages and forms. You also get access to all the features of the Creator Pro plan plus commerce features such as tax collection, recurring payments, dunning management, etc.

Use Cases: ClickFunnels vs ConvertKit

Depending on your goals and needs, you may find ClickFunnels or ConvertKit more suitable for your online business. Here are some use cases that illustrate when to choose ClickFunnels or ConvertKit:

Best Uses for ClickFunnels

ClickFunnels is best for you if:

• You want to create complete sales and marketing funnels that guide your potential customers from awareness to purchase.
• You want to sell products, services, or memberships online and need a platform that handles everything from landing pages, checkout pages, upsells, downsells, etc.
• You want to host webinars, manage affiliates, or create membership sites using the same platform.
• You want to have more control and customization over your funnel pages and elements.
• You want to integrate with various tools and services to enhance your marketing campaigns.

When to Choose ConvertKit

ConvertKit is best for you if:

• You want to create simple landing pages and email campaigns that grow your email list and nurture your subscribers.
• You want to sell digital products or subscriptions directly from your landing pages or emails without needing a separate platform.
• You want to segment your subscribers based on their interests, behavior, and actions and send them personalized emails based on their preferences.
• You want to use a simple and user-friendly interface that makes email marketing easy and accessible.
• You want to integrate with popular tools and platforms that cater to online creators and bloggers.

Differences Between ClickFunnels vs Convertkit

Apart from the features and pricing, there are also some differences between ClickFunnels vs ConvertKit that you should be aware of. These differences may affect your decision on which platform to use for your online business.

Analyzing the Differences in Automation Features of ClickFunnels vs ConvertKit

This table provides a concise comparison of how ClickFunnels vs ConvertKit differ in their automation features.

Aspect	ClickFunnels	ConvertKit
Automation Workflow Type	Visual editor with drag-and-drop functionality	Text-based editor with rule-based sequences
Workflow Customization	Offers the ability to use conditional logic	Relies on rules for defining sequences
Subscriber Segmentation	Based on actions, purchases, tags, etc.	Based on interests, behavior, location, etc.
Workflow Overview	Provides a visual overview of the entire workflow	Offers a straightforward, text-based view
User Experience	Visual editor may be overwhelming for beginners	Text-based editor simplifies workflow setup
Flexibility	Offers flexibility for complex automation tasks	Simplicity may limit customization options

The advantage of ClickFunnels’ visual editor is that it allows you to see your entire automation workflow at a glance and easily edit it. The disadvantage is that it may be overwhelming for beginners or complex for advanced users. The advantage of ConvertKit’s text-based editor is that it allows you to create simple and straightforward automation workflows without any distractions. The disadvantage is that it may be limiting for some users who want more flexibility and customization.

Highlighting the Differences in Integration Options

Another difference between ClickFunnels vs ConvertKit is their integration options. Both platforms offer integrations with various tools and services to enhance your marketing efforts, but they differ in the number and type of integrations they offer as discussed above

The advantage of ClickFunnels’ integration options is that it allows you to connect with a wide range of tools and services that can help you with various aspects of your online business. The disadvantage is that some of the integrations may require additional fees or technical skills to set up. The advantage of ConvertKit’s integration options is that it allows you to connect with popular tools and platforms that cater to online creators and bloggers. The disadvantage is that some of the integrations may be limited or outdated compared to ClickFunnels.

Online Sales with ClickFunnels vs Convertkit

One of the main goals of online marketers is to generate online sales for their products or services. Both ClickFunnels vs ConvertKit can help you with this goal, but they differ in the way they handle online sales.

Building Online Sales Funnels with Clickfunnels

ClickFunnels is designed to help you build online sales funnels that guide your potential customers from awareness to purchase. With ClickFunnels, you can create and customize professional-looking landing pages, opt-in forms, checkout pages, upsells, downsells, thank-you pages, etc. You can also add different types of pages to your funnel, such as sales pages, order forms, upsells, downsells, thank-you pages, etc. You can also customize every element of your funnel pages using the drag-and-drop editor.

ClickFunnels also integrates with various payment gateways such as Stripe, PayPal, etc. to process payments securely. You can also set up recurring payments, subscriptions, or trials for your products or services. You can also track your sales and conversions using the analytics feature or integrate with third-party tools such as Google Analytics or Facebook Pixel.

Utilizing Converkit for Online Sales

ConvertKit also allows you to sell digital products or subscriptions directly from your landing pages or emails without needing a separate platform. With ConvertKit, you can create product pages with descriptions, prices, images, etc. You can also set up payment options such as Stripe or PayPal and collect taxes automatically.

ConvertKit also enables you to send broadcast emails or automated email sequences to your subscribers to promote your products or services. You can also segment your subscribers based on their purchases and send them relevant emails. You can also track your sales and revenue using the analytics feature or integrate with third-party tools such as Google Analytics or Facebook Pixel.

Final Verdict: ClickFunnels vs ConvertKit

After comparing ClickFunnels vs ConvertKit in terms of features, pricing, use cases, and differences, we can conclude that both platforms have their pros and cons. The best platform for you depends on your goals, needs, and preferences.

Who Should Choose ClickFunnels?

You should choose ClickFunnels if:

• You want to create complete sales and marketing funnels that guide your potential customers from awareness to purchase.
• You want to sell products, services, or memberships online and need a platform that handles everything from landing pages, checkout pages, upsells, downsells, etc.
• You want to host webinars, manage affiliates, or create membership sites using the same platform.
• You want to have more control and customization over your funnel pages and elements.
• You want to integrate with various tools and services to enhance your marketing campaigns.

Who Should Opt for ConvertKit?

You should opt for ConvertKit if:

• You want to create simple landing pages and email campaigns that grow your email list and nurture your subscribers.
• You want to sell digital products or subscriptions directly from your landing pages or emails without needing a separate platform.
• You want to segment your subscribers based on their interests, behavior, and actions and send them personalized emails based on their preferences.
• You want to use a simple and user-friendly interface that makes email marketing easy and accessible.
• You want to integrate with popular tools and platforms that cater to online creators and bloggers.

I hope this article has helped you understand the differences between ClickFunnels vs ConvertKit and make an informed decision. If you have any questions or feedback, please feel free to leave a comment below. Thank you for reading!

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FAQS Regarding ClickFunnels vs ConvertKit

Q: How do ClickFunnels and ConvertKit compare?

A: ClickFunnels and ConvertKit have different focuses and features. ClickFunnels is primarily used for creating sales funnels and offers a wide range of built-in funnel templates, while ConvertKit is more focused on email marketing and offers features like email templates and automation.

Q: What are the main features of ClickFunnels?

A: ClickFunnels provides a range of features, including the ability to build sales funnels, split test different funnel variations, integrate with other marketing software, and receive referral payments from ClickFunnels or its parent company.

Q: What are the main features of ConvertKit?

A: ConvertKit is an email service that offers features like automation, integration with other tools, custom email templates, and the ability to create targeted email sequences. It focuses on helping users build relationships with their audience through effective email marketing.

Q: Can ClickFunnels and ConvertKit be used together?

A: Yes, ClickFunnels and ConvertKit can be used together. They offer integration capabilities that allow users to connect their ClickFunnels funnels with their ConvertKit email lists for more streamlined marketing campaigns.

Q: How does ClickFunnels allow users to build sales funnels?

A: ClickFunnels provides a visual funnel builder that allows users to create and customize their sales funnels. Users can drag and drop different funnel elements to design the flow of their funnels and tailor them to their specific marketing goals.

Q: What are the pricing options for ConvertKit?

A: ConvertKit offers different pricing plans based on the number of subscribers you have. The pricing starts at a base rate for up to 1,000 subscribers and increases as your subscriber count grows. You can check ConvertKit’s website for the most up-to-date pricing information.

Q: Can I use ClickFunnels and ConvertKit for split testing?

A: While ClickFunnels allows users to split test different variations of their funnels, ConvertKit focuses more on email marketing and does not have built-in split testing capabilities. However, you can use both tools together to split test different funnel variations and then integrate the preferred funnel with your ConvertKit email list.

Q: How do ClickFunnels and ConvertKit compare in terms of online sales and marketing?

A: ClickFunnels is a comprehensive sales funnel builder that covers various aspects of online sales and marketing, including lead generation, sales conversion, and order processing. ConvertKit, on the other hand, focuses more on email marketing and audience engagement through targeted email sequences. The choice between the two depends on your specific marketing needs.

Q: What level of automation does ConvertKit offer?

A: ConvertKit offers robust automation features that allow users to set up automated email sequences based on subscriber behavior and preferences. You can create triggers and rules to automatically send customized emails to specific segments of your audience, helping you nurture relationships and drive conversions.